Many reasons. Since every REALTOR? operates as an Independent Contractor (not an employee) the size of the company has little impact on how the Realtor? gets the job done. Would you make the decision to buy or not buy a home you like. simply because of the company name on the sign? Of course not. Big Name and Franchise firms capitalize on their name recognition to capture business, not to offer better, faster or different services. It is the individual real estate professional that gives the service, decides and pays for the marketing of the homes they list, not the brokerage. So choose the REALTOR? not the brokerage.